By Michael Mulkern

If you run an online business, you should be aware by now how important driving traffic to your website should be. Without traffic, your website would be nothing more than just the equivalent of a cyberspace junkyard. With the advent of social networking, many webmasters are turning to social networking sites such as MySpace to increase targeted web site traffic, as MySpace has been and currently still is the most popular social networking phenomena. MySpace has attracted millions of members all over the world ever since it was first started, and if youre looking to increase your web site traffic using MySpace, this article will show you how.

First of all, when signing up for a MySpace profile, choose a name that will stand out, because the name of your profile will act as a headline that will either attract or turn away visitors to your profile. It is also advantageous if you have keywords in your profile that will allow you to get exposure in search engines. Using special symbols to spice up your name will boost the status perception amongst internet users who happen to be searching for profiles to view. Symbols such as and would go a long way in making your profile name stand out above the rest. Another handy trick is changing the size of your display name by adding code into your .nametext element using CSS in your layout.

Once youre past naming your MySpace profile, youll need to come up with layout that is both aesthetically attractive and fascinating to others. The design of the profile will determine the repeat traffic you receive at the end of the day, so if visitors find your layout boring, chances are you wont get a lot of recurring visitors to your profile. However, having an aesthetically pleasing site is not enough to garner staying power with the traffic you may receive. While an interesting layout may bring initial traffic to your profile, lack of intriguing and stimulating content may cause visitors to grow bored of your site quickly, and it would be very unlikely for them to return to the site in future. Take a look around at some of the more popular MySpace sites. Notice anything about them? The sites which contain fascinating and stimulating content would have a high number of repeat visitors, because they are interested in the content, and they might have promoted others to visit the site as well.

MySpaces huge exposure to the masses makes it a perfect channel for advertisements. Consider buying ad space for your banner ads, because your site can get a substantial amount of exposure it needs, and you would have a higher chance of increasing traffic to your site. Lastly, join groups that have similar interests with you or ones that could be related to your business. Getting your name out there to the masses may be a matter of simply joining in on online discussions and helping people solve their problems. Once you appear trustworthy, pitching your products should be a breeze.

So if youre thinking of ways on how to increase targeted web site traffic, consider taking advantage of MySpaces potential in reaching out to the masses.

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